Пример готовой дипломной работы по предмету: Экономика
Содержание
CONTENT PAGE
INTRODUCTION 3
CHARTER 1. General provisions of Entertainment industry 5
1.1. History and development of Entertainment industry 5
1.2. Objectives, principles and priorities of Entertainment industry 10
1.3. Historical, economic, political and cultural aspects of Entertainment industry
PEST-analysis 15
CHAPTER 2. Study of the company 20
2.1. History and formation digging LLC “Podezhiki” 20
2.2. Distinctive features of the LLC “Podezhiki” 25
2.3. Typical characteristics of the LLC “Podezhiki” 27
2.4. Financial performance of the LLC “Podezhiki” 28
2.5. SWOT analysis of the LLC “Podezhiki” 38
CHAPTER 3. Critical appraisal of the LLC “Podezhiki” 41
3.1. The current situation of the LLC “Podezhiki” 41
3.2. Difficulties encountered by the LLC “Podezhiki” 41
3.3. Development of measures to improve the situation of the LLC “Podezhiki” 42
3.4. Evaluation of the proposed measures to improve the situation of the LLC “Podezhiki” 43
3.4.1. Reduction in accounts receivable — a new post in the State 43
3.4.2. Reduction in accounts payable — payment schedule 46
CONCLUSION 53
REFERENCES 58
Выдержка из текста
ITRODUCTION
The aim of this work is to study an enterprise of the event industry, determine its position in the event industry niche and identify possible ways for future development of the company.
The fact that the event industry is currently a dynamically growing market, which brings a steady income to their owners, testifies to the validity of the chosen topic and to the fact that the event industry enterprise deserves to be investigated as a significant phenomenon of the contemporary society.
To achieve this goal I will undertake the following steps:
• Analyze the current situation of the entertainment industry;
• Consider the historical stages of development in the entertainment industry of the Russian Federation;
• Identify influence of the main factors on the entertainment industry (political, economic, cultural and other factors);
• Identify key objectives, principles and priorities of the entertainment industry;
• Make a detailed research of an event industry’s enterprise named Limited Liability Company (LLC) “Podezhiki”;
• Identify the major ways the event industry market has been following in its development;
• Analyze key financial indicators of the company ;
• Conduct a SWOT-analysis of the company ;
• Perform a critical analysis of performance of the LLC “Podezhiki”;
• Develop a set of activities to improve performance of the LLC “Poodezhiki”
Subject of research for this paper is the event industry, the object of the study is an event industry’s enterprise named Limited Liability Company (LLC) “Podezhiki”. The presented paper consists of an introduction, three chapters, conclusion and bibliography .
In the cause of writing of this paper works of the following authors have been studied: O.V.Alekseeva N.A.Andrianova, D.A.Bazarnova, O.P.Goleva, E.A.Danilova, A.S.Donetz, O.N.Dubrovskaja, D.A.Kabitskaya, MM Korsakov, A.A.Manikhin, Mark Sonder, A.P.Pankruhin, M.G.Snezhinskaya, N.N.Startseva, E.V.Filipovich.
Список использованной литературы
References
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2. O.V.ALEKSEEVA. Event tourism and event management. Russian Entrepreneurship, 2011, № 6-2, pp. 167-172.
3. N.A.ANDRIANOVA. The Event as phenomenon in the social and scientific context. Bulletin of the St. Petersburg State University, Issue 9: Philology, Orientalism, Journalism, 2010, № 3 pp. 201-209.
4. D.A.BAZARNOVA. Formation and development of institution of the president based on the results of event analysis. European Social Science Journal, 2012, Vol. 2, № 10 (26), pp. 499-501.
5. O.P.GOLEVA, EA DANILOVA. Event marketing as part of communication means of marketing. News of higher educational institutions. Problems of printing and publishing, 2012, № 2, pp. 164-169.
6. A.S.DONETS, E.V. FILIPOVICH. A conceptual model of the business situation for attracting and reproduction of temporary staff into the event service. Business Inform, 2014, № 1, pp. 324-329.
7. O.N.DUBROVSKAJA. Complex speech events as a tool for shaping the socio-cultural identity. Bulletin of the Chelyabinsk State University, 2008, № 3, pp. 45-52.
8. D.A.KABITSKAYA. Three event cases of the event agency “Podezhiki”: KRAFT FOODS, ROLF, SVYAZNOY. Event- Marketing, 2012,. № 3, pp. 240-247.
9. M.M.KORSAKOVA. Event agency “ALPHA” on the edge of collapse. Rules how to build an effective service company by Marina Korsakova, Moscow, 2012.
10. A.A.MANIKHIN. Fabric of events: Place of the event- marketing in the marketing communications complex. Creative Economy, 2010, № 4, pp. 135-143.
11. MARK SONDER. Event management and organization of entertainment events, 2008.
12. A.P.PANKRUHIN. Marketing of events in Russia: A new “mainstream”? Practical Marketing, 2012, № 3, pp. 4-14.
13. M.G.SNEZHINSKAYA. New trends in the mass musical culture nowadays. Bulletin of the Russian Humanities State University, 2007, № 2-3, Pp. 300-309.
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15. www.podegiki.ru — the official website of the LLC “Podezhiki”.
16. O.V. Afanasiadi Event-marketing. http://media.professionaly.ru/processor/wiki/original/2014/04/24/event-marketing.pdf .
17. А. L. Manikhin PECULIARITIES OF EVENT-MARKETING IN RUSSIA http://cyberleninka.ru/article/n/osobennosti-event-marketinga-v-rossii.
18. The problems of Russian event-market. http://marketing.r-cons.ru/article/3626.
19. Magazine “Expert”. http://expert.ru.
20. Magazine “RBC”. http://rbc.ru.