Пример готовой дипломной работы по предмету: Менеджмент
Содержание
I. Industry overview
A. Industry description
1. Total area of vineyards in Russia is about 338.8 hectares, and the largest region in terms of size of vineyards is the Krasnodar Territory, which employs about 45 hectares of the crop . If we talk in general about the wine production in Russia, despite the hardships of fate, the global crisis program to fight alcoholism, Despite the fact that Russia lacks it own grape raw material, etc., domestic wine production grew significantly in the beginning of XXI century, thanks to programs reorganization and modernization of production facilities. Growth dynamics can be seen in the table below.
B. Products and services
• Main Products
• Red Wine
• White Wine
• Subsidiary Products
• T-shirts with our Brand label
• Labels printed for use in cars or doors with funny drawing to keep our brand memorable.
• Gift Bags, for presenting wine bottles in an elegant way
• Box for gifting wine bottles in elegant way
• Lighters
• Corkscrew
C. Wine producing value chain
Grape Procurement: It is not difficult to understand why grape growers are the most important and strategic suppliers for wineries. Grape growers, they indeed are forced to make long-term investments in their vineyards and whose production depends highly on natural factors such as climate, seem to be very sensitive about their relation with wineries. The relationship between wineries and grape growers has never been an easy operator. History is full with cases of forward integration from the side of grape growers creating "cooperative wineries" and backward consolidation from the side of wineries buying land from grape growers.
Harvesting
Based of the type and excellence of wine quality , wine needs ageing, and this means inventory and working capital, Harvesting or picking is certainly the first role playing step in the actual wine producing process.
After the grapes been harvested, they have to be sorted according to their quality, in order for the growers to process them, and market their products to the right kind of wineries.
Выдержка из текста
This paper is to describe our approach in entering the Russian market to distribute elite Georgian wine, targeting B2B and B2C customers.
Russia — a huge country. Even given the relatively low population density, the Russians still have a significant impact on the world wine industry. Despite persistent government intervention and active opposition to some countries — the traditional supplier of wine to the Russian market, wine trade in Russia continues to develop and grow.
Ban on Georgian wine in Russia was introduced in 2006, and the formal reason for the ban was the low quality of the Georgian products.
After the Russian ban on the Georgian products, Russian market lacked the elite Georgian wine, and to be more specific, Russian customers lacked Georgian wine at all, and consumed different sort of imported wine especially from European countries.
Never the less, the ban caused a real damage on the Georgian economy specifically to Georgian manufacturers, and the government introduced new tax incentives.
In order too pass the claim of low wine quality, Georgian authorities toke series actions towards fake wine manufacturers, or manufacturers producing low quality products, buy shutting them down.
Список использованной литературы
1. About the company” Azbuka Fkos, last visited, 12/06/2014, http://av.ru/about/
2. About the company”, Wine Style, last visited, 12/06/2014, http://winestyle.ru/pages/about.html
3. Georgian Wine”, Wikipedia, Last visited 15/06/2014, http://en.wikipedia.org/wiki/Georgian_wine
4. Information Business Portal”, Wineshops, http://gejzer.ru/otkrytie-biznesa/idei/vinnyj-magazin.html , Last Visited 08,06,2014
5. Russian Wine Market Analysis, Growers and Wine Makers of Russia, last visited 12/06/2014
6. wine By Year”, Cigar Pro, last seen 10/06/2014, http://www.cigarpro.ru/AboutVine/wine-in-Russia/
7. Wine Club” Grand Cru, last visited 12/06/2014, http://www.grandcru.ru/uslugi/
8. Wine in Russia”, Euro Monitor, last visited 12/06/2014, http://www.euromonitor.com/wine-in-russia/report
9. Wine Making, Wikipidiea, Last seen, 10/06/2014, http://en.wikipedia.org/wiki/Winemaking
10. Worldfood”, Yarmarka, last visited 14/06/2014, http://www.yarmarka.net/
