Содержание
1. Introduction 4
2. Theory 7
2.1. Theoretical foundations of market research 7
2.2. The main calculation principles of the production and sale of products 9
2.2.1. Costing 9
2.2.2. Selling expenses 10
2.2.3. Calculation and analysis of indicators of economic efficiency of the project 10
3. Method 13
4. Discussion 14
4.1. Analysis of the dependence of the production of jewelry from the price fluctuation 14
4.2. The analysis of the scale of gold production in the national economy of the country 21
4.3. Analysis of supply and demand for gold and jewelry 25
4.4. Analysis of the current status of the domestic jewelry market of the Russian Federation 28
4.5. Analysis of sales channels of jewelry in Russia 33
4.6. Forecasting of demand for jewelry 37
4.7. Technical and economic characteristics of the enterprise 40
4.7.1. Organizational structure of the enterprise 40
4.7.2. Technology automatic chain-binding machines manufacturing 42
4.8. The rationale for the selection of equipment 46
4.9. Calculation of cost of production of products and prices 54
5. Conclusions and implementation 60
6. References 62
Выдержка из текста
The Russian jewelry market is it possessing the high potential one of the few free world areas for effective development of the jewelry business at the present time.
The jewelry industry is the most dynamically developing segments of the economy. The prospects of its development is due to the presence of rich natural reserves of precious stones and precious metals, the stability of the economy facing the challenges of changing conditions in the world market, increasing professional competence of market participants.
Despite these prospects the situation on the Russian jewelry market is accompanied by a number of problems that are influenced by economic and political situation in General and private issues in the industry. So as the main problems of the jewelry industry in Russia should be allocated the following [Galanin S. I. C. A. Shorokhov, 2011]:
high metal prices, which are higher in Russia than in other countries. Unjustified increase in the cost of manufactured products primarily due to the VAT rate.
the high cost of gemstones and diamonds small toffee and foreign jewelry equipment which is not produced in Russia due to the unreasonably high import duties;
the difference of the Russian law "On precious metals and precious stones" with the laws of other countries that makes the domestic products uncompetitive;
the low level of responsibility for trafficking of contraband and illegally produced jewelry;
the problems of probing and assay supervision.
In connection with these general features of the Russian jewelry industry development the study of the domestic jewelry market, of demand and suggestion of distribution channels to address issues of feasibility and cost effectiveness of opening a new enterprise in the industry are becoming particularly urgent.
One of the determining factors for decision on the opening of the new enterprise jewelry industry is the current competitive situation on the global gold market. In addition, a certain influence has the system of constraints defining the behavior of existing and potential manufacturers of jeweler’s products and the degree of concentration known as entry barriers to external and internal market.
Entry barriers to the foreign and domestic market for manufacturers of jewelry items are factors of objective or subjective nature, due to which it is difficult for new firms sometimes impossible to start a business, while the firms which already are operating in these markets needn’t fear competition.
Barriers to entry in foreign and domestic market for jewelry items manufacturers can be any factors that don’t allow to new producers to enter the market and compete with existing businesses on it.
Entry barriers can appear in market features or through the behavior of existing in the world market enterprises the jewelry products manufacturers. In this regard the structural barriers (non-strategic and strategic) are isolated the characteristics of which are caused to such marked as:
the dependence of the jewelry production from sharp price fluctuation of gold;
the development of the market and behavioral barriers (vertical and horizontal integration of enterprises of the sector);
demand barriers (high or low solvency of consumers);
volumes of supply and demand;
the market participants actions (the consistent behavior, the unfair competition, the dominant position);
the cost advantage;
the advantage in production technologies;
the high level of initial capital expenditure;
the product differentiation and market barriers;
the market barrier (the market geographic boundaries narrowing);
the scale effect and the advantage in the level of expenses;
the product differentiation;
the underdeveloped of the market infrastructure;
the economic and institutional barriers.
Based on the above the purpose of the study is defined: to justify economically the efficiency of the new jewelry enterprise in this industry (automatic chain-binding machines manufacturing).
To achieve this goal the following tasks are formulated:
1. On the basis of theoretical analysis of literature to formulate the basic concepts and principles of the market research, the competition analysis, the demand forecasting, the calculation of economic indicators of enterprise activity.
2. To analyze the market, competition, customer’s preferences, to assess the possible demand and distribution channels of finished products.
3. To describe the main technical and economic characteristics of the enterprise.
4. To calculate the amount of equipment cost the price of the product.
5. To carry out the calculations of economic efficiency of creating automatic chain-binding machines of production.
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