Пример готовой дипломной работы по предмету: Маркетинг
Содержание
Introduction
1. Research of the perspectives of international marketing project
1.1. General description of international market proposal
1.2. Research of international marketing environment
1.3. SWOT-analysis of international marketing perspectives
2. Description of a Target Market (Segment)
2.1. Identification of factors influencing on definition of Target Market
2.2. Description of segmentation process
2.3. Description of specific segment(s)
3. International Marketing Mix development (4P or 7P concept is to be selected according to a specific marketing proposal)
3.1. Product description
3.2. Pricing description
3.3. Place description
3.4. Promotion description
3.5. Physical evidence
3.6. Process
3.7. Conclusions
Overall conclusions
Bibliography
Выдержка из текста
Relevance of the research topic. The issue of international marketing and financial investments in foreign markets, as well as the origin and development of multinational companies have long studied by researchers world-wide. In the last decade between the marketers and the leading economists of the country is an active debate on the theme of the ability of companies with a large scale to have a significant impact on the situation on any market, competitive activity, and stimulate scientific and technical process of the countries in which they are presented.
Список использованной литературы
1. Burtsev V. Organizational aspects of planning of marketing activity of enterprises in modern economic conditions //Business. – 2014. – No. 11/12. – P. 34-35.
2. Golubkov E. P. Marketing research: theory, methodology and practice. – M.: Finpress, 2013. – p. 416.
3. Golubkov E. P. marketing Basics: Tutorial. – M.: Finpress, 2013. – p. 656.
4. Dayan A., Troadec A. sales Promotion and advertising at the point of sale. – M.: Progress, 2014 – p. 189.
5. Krasnov O. R. study of the model behavior with the purpose of formation of complex product promotion // Marketing and marketing researches in Russia. – 2012. – No. 3. – P. 43-49.
6. Compensation to the sales staff: a practical guide for developing effective compensation programs / David Cichelli – M.: Publishing House Grebennikova, 2015.
7. Kotler F., Keller K. L. Marketing management. Express course. 3-ed. – SPb.: Peter. – 480 p.: ill.
8. Kotler F. Fundamentals of marketing: Per. angl. – M.: "Business book", "IMA – Cross. Plus," 2015. – p. 702.
9. Kotler F. Fundamentals of marketing: Per. angl. – 2nd Europ. ed. – SPb.; Williams, 2013. – p. 944.
10. Merchandising: effective tools and management of product categories / Alan Wellsoft, Jean-Emile Masson – M.: Publishing House Grebennikova, 2014.
11. Nikishkin V. V. Marketing in modern trade // Marketing. – 2014. – No. 4. – P. 45-57.
12. Pankruhin A. P. Marketing and sales // Marketing in Russia and abroad. – 2014. – No. 3. – p. 108-131.
13. Pigunov O. V. Assortment strategy retailers // Marketing. – 2014. – No. 6. – P. 50-53.
14. Popov E. V. Promotion of goods and services: Training. Allowance. – M.: Finance and statistics, 2013. – p. 319.
15. Ulyanovsk A.V. Marketing communications: 28 tools Millennium/A. V. Ulyanovsky. – M.: Eksmo, 2014.
