Содержание
Оглавление:
Introduction …………………………………………………………………3
Chapter1 …………………………………………………………………….6
1.1. Intercultural communication ……………………………………….6
1.2. The concept of trust ……………………………………………….16
1.3. Trust in business communication …………………………………22
Conclusions on Chapter I ………………………………………………….32
Chapter 2. Methodology ………………………………………………….34
2.1 Justification of the research methodology ……………………………37
2.2 Description and interpretation of the interviews……………………..45
Chapter 3. An empirical study of trust as based factor for the successful development of business partnership. 46
Conclusion 52
Bibliography 55
Выдержка из текста
Introduction
The increasing role of globalization induced the huge growth of commercial relationships among various countries of the world. As some negotiations often precede every commercial activity, the importance of cross-cultural negotiations has become very important in the recent years. Although globalization has diminished the spatial gaps between negotiators across the world, it often widens the gap between negotiating parties because of national and cultural differences [Min and Galle 1993]. Globalization often gives the wrong impression of similarity of human behavior, which may make negotiating parties unprepared to cope with problems that arise because of negotiators’ cultural differences. The increased global interdependence may, therefore, exacerbate the complications of cross-cultural negotiations [Bozeman 1971].
Список использованной литературы
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