Эссе по предмету: Менеджмент организации (Пример)
Содержание
— Introduction
- Roots of a Scandal
- Situation in Indonesia
- Scandal in Pakistan
- Misconduct in Vietnam
- Consequences
- Nike’s Reaction
- Corporate Social Responsibility (CSR)
- Nike’s Reputation Today
Выдержка из текста
In the whole world a few large companies exercise control over the athletic footwear industry. In fact, over 70% of the global athletic market is controlled by top-ten main companies. In the 1990s, Nike became the largest and most important athletic footwear company in the world.
The early history of Nike’s success says that the costs of manufacturing Nike’s products in Japan and the US increased significantly by the early 1980s. In 1982 Nike decided to establish its production line through Asian suppliers. Korea and Taiwan produced 86% of Nike’s athletic footwear. As time passed, Korea and Taiwan began to develop; manufacturing costs started to rise in these countries as well. This resulted in Nike’s persuasion of its suppliers to re-locate their operations to other, lower cost-countries. The company worked with its lead suppliers to open up manufacturing plants in Indonesia, Pakistan and Vietnam.
Список использованной литературы
Connor, T. (2001) “Still waiting for Nike to do it” [on line].
Available at: http://www.globalexchange.org/campaigns/sweatshops/nike/stillwaiting
Locke, R. & Siteman, A. (2002) “The Promise and Perils of Globalization: The Case of Nike”. Massachusetts, USA: MIT Working Paper.
Montero, D. (2006) “Nike's dilemma: Is doing the right thing wrong? A child labor dispute could eliminate 4,000 Pakistani jobs” [online].
Available at: http://www.csmonitor.com/2006/1222/p 01s 03-wosc.html .
Nike, 2010. Company Overview [on line]
(updated 2010).
Available at: www.nikebiz.com/company_overview.
Nike, 2010. “Workers & Factories” [on line]
(updated 2010).
Available at: http://www.nikebiz.com/responsibility/workers_and_factories.html
O’Rourke, D. (1997) “Smoke from A Hired Gun: A Critique of Nike’s Labor and Environmental Auditing in Vietnam as performed by Ernst and Young” [on line].
Available at: http://www.corpwatch.org/article.php?id=966/
Oxfam Australia. (2010) “So what’s the problem with Nike?” [on line].
Available at: http://www.oxfam.org.au/explore/workers-rights/nike
The Economist, Economist Intelligence Unit research (related articles): Just doing it: Nike [on line].
Available at: http://sponsor.sap.manufacturingcentre.eiu.com/articles/12.
