Содержание
TEXT 1
Прочитайте и устно переведите на русский язык с 1-го по
5-й абзацы текста. Письменно переведите 3-й и 5-й абзацы.
MARKETING
1. The word “marketing” has a broad meaning including
both the market research concerning the goods which are going to
be produced and the advertisement of already existing ones.
2. If you want to introduce a new product and find a ready
market for it you should know the market situation in detail. Particular
market situation deals more with the tastes and fashions of
the present and near future. Market research helps a producer to
predict what people will want, then to manufacture it for them.
3. If the merchandise you produce sells well for a considerable
period of time and you want to go on manufacturing it, you
should not count on long-lasting successful sales. Fashion and consumers’
tastes and needs are constantly changing. So market research
should promptly find out such changes.
4. Of course market research must regard any existing or
probable competition. To sell a similar product in the market successfully
a manufacturer should make sure whether the demand is
sufficient. Then he should either improve the quality of the goods
or offer lower prices. It is also a great importance to determine
the grouping to which the customer or business belongs. Every
market is usually divided into separate groups according to the
demographic factors like age, income, educational background,
job or occupation, size of family, type of home, and the psychographic
ones like customers’ opinions and interests, hobbies, favourite
sports etc.
5. Advertisement is a very important branch of marketing
which develops with the development of mass media. It is a wellknown
fact that more and more money is spent on advertisement
every year. One of the oldest means of advertisement is fair. Fairs
date back to early middle ages and have proved to be really efficient
ever since. The biggest and most well known fair is organized
in Hannover (Germany), where more than 4500 home and
foreign companies have the chance to display their products.
Примечания к тексту
1) market research – исследование рынка;
2) advertisement – реклама;
3) merchandise = goods – товары;
4) competition – конкуренция;
5) demand and supply – спрос и предложение;
6) mass media – средства массовой информации;
7) fair – ярмарка.
ЛЕКСИКО-ГРАММАТИЧЕСКИЕ УПРАЖНЕНИЯ
Упр. 1. Ответьте на вопросы по тексту.
1. What should you know if you want to introduce a new
product and find a ready market for it?
2. What is a very important branch of marketing?
3. Where is the biggest and most well known fair organized?
4. What is the role of advertisement in marketing?
5. What does the word “marketing” include?
6. Are fashion and consumer’s tastes and needs constantly
changing?
Упр. 2. Заполните пропуски словами, данными в скобках.
1. The main duty of _________________ is to find out the
______________ in consumers’ tastes (исследование,
изменение).
2. Market research should _____________ any existing or
possible ______________ (считаться, конкуренция).
3. One of the oldest means of ________________ is a
_______________ (реклама, ярмарка).
Упр. 3. Поставьте глаголы в Passive Voice и переведите
предложения на русский язык.
1. Computers (to use – Present Simple) to process information.
2. My question (to answer – Past Simple) at once.
3. A monument to this famous poet (to set up – Present
Perfect) in the town where he was born a century ago.
4. English (to speak – Present Simple) in many parts of the
world.
5. Our equipment (to buy – Present Simple) by many countries.
6. Coca Cola (to influence – Past Simple) by its competitors
to begin the production of some new goods like wines,
cheeses, etc.
7. The goods (to sell – Present Perfect) at high prices.
Упр. 4. Найдите глаголы в Present и Past Simple, Passive.
a) is done, was being done, has been done, is doing
b) is carried out, was carrying out, is being carried out
c) will be teaching, was taught, was being taught
d) is considering, was considered, was being considered,
had considered
Упр. 5. Переведите предложения на русский язык, обращая
внимание на перевод Infinitive .
1. The buyers sent a letter to the sellers stating that they
wished to change several points in the contract.
2. They want the goods to be delivered next week.
3. To design a new building is the work of an architect.
4. We know television to be widely used in everyday life
and in industry.
5. They promised to supply us with the necessary equipment.
6. It is important to study customer’s needs.
7. To understand what the customer wants is the fundamental
principle of marketing.
Упр. 6. Переведите предложения на русский язык, обращая
внимание на перевод — ing и -ed форм.
1. The goods ordered under Contract No. 12/1518 arrived with
a two weeks delay.
2. We shall contact the firm advertising the latest model of
boiler.
3. I cannot give you a final reply without discussing the matter
with the president of the company.
4. We are against changing the delivery terms.
5. We were discussing the prices on our new product when you
phoned me.
6. Under the contract new machinery will be manufactured by
this plant next year.
7. If promoted these goods could be sold at a good price
Выдержка из текста
TEXT 1
Прочитайте и устно переведите на русский язык с 1-го по
5-й абзацы текста. Письменно переведите 3-й и 5-й абзацы.
MARKETING
1. The word “marketing” has a broad meaning including
both the market research concerning the goods which are going to
be produced and the advertisement of already existing ones.
2. If you want to introduce a new product and find a ready
market for it you should know the market situation in detail. Particular
market situation deals more with the tastes and fashions of
the present and near future. Market research helps a producer to
predict what people will want, then to manufacture it for them.
3. If the merchandise you produce sells well for a considerable
period of time and you want to go on manufacturing it, you
should not count on long-lasting successful sales. Fashion and consumers’
tastes and needs are constantly changing. So market research
should promptly find out such changes.
4. Of course market research must regard any existing or
probable competition. To sell a similar product in the market successfully
a manufacturer should make sure whether the demand is
sufficient. Then he should either improve the quality of the goods
or offer lower prices. It is also a great importance to determine
the grouping to which the customer or business belongs. Every
market is usually divided into separate groups according to the
demographic factors like age, income, educational background,
job or occupation, size of family, type of home, and the psychographic
ones like customers’ opinions and interests, hobbies, favourite
sports etc.
6
5. Advertisement is a very important branch of marketing
which develops with the development of mass media. It is a wellknown
fact that more and more money is spent on advertisement
every year. One of the oldest means of advertisement is fair. Fairs
date back to early middle ages and have proved to be really efficient
ever since. The biggest and most well known fair is organized
in Hannover (Germany), where more than 4500 home and
foreign companies have the chance to display their products.
Примечания к тексту
1) market research – исследование рынка;
2) advertisement – реклама;
3) merchandise = goods – товары;
4) competition – конкуренция;
5) demand and supply – спрос и предложение;
6) mass media – средства массовой информации;
7) fair – ярмарка.
ЛЕКСИКО-ГРАММАТИЧЕСКИЕ УПРАЖНЕНИЯ
Упр. 1. Ответьте на вопросы по тексту.
1. What should you know if you want to introduce a new
product and find a ready market for it?
2. What is a very important branch of marketing?
3. Where is the biggest and most well known fair organized?
4. What is the role of advertisement in marketing?
5. What does the word “marketing” include?
6. Are fashion and consumer’s tastes and needs constantly
changing?
7
Упр. 2. Заполните пропуски словами, данными в скобках.
1. The main duty of _________________ is to find out the
______________ in consumers’ tastes (исследование,
изменение).
2. Market research should _____________ any existing or
possible ______________ (считаться, конкуренция).
3. One of the oldest means of ________________ is a
_______________ (реклама, ярмарка).
Упр. 3. Поставьте глаголы в Passive Voice и переведите
предложения на русский язык.
1. Computers (to use – Present Simple) to process information.
2. My question (to answer – Past Simple) at once.
3. A monument to this famous poet (to set up – Present
Perfect) in the town where he was born a century ago.
4. English (to speak – Present Simple) in many parts of the
world.
5. Our equipment (to buy – Present Simple) by many countries.
6. Coca Cola (to influence – Past Simple) by its competitors
to begin the production of some new goods like wines,
cheeses, etc.
7. The goods (to sell – Present Perfect) at high prices.
Упр. 4. Найдите глаголы в Present и Past Simple, Passive.
a) is done, was being done, has been done, is doing
b) is carried out, was carrying out, is being carried out
c) will be teaching, was taught, was being taught
d) is considering, was considered, was being considered,
had considered
8
Упр. 5. Переведите предложения на русский язык, обращая
внимание на перевод Infinitive .
1. The buyers sent a letter to the sellers stating that they
wished to change several points in the contract.
2. They want the goods to be delivered next week.
3. To design a new building is the work of an architect.
4. We know television to be widely used in everyday life
and in industry.
5. They promised to supply us with the necessary equipment.
6. It is important to study customer’s needs.
7. To understand what the customer wants is the fundamental
principle of marketing.
Упр. 6. Переведите предложения на русский язык, обращая
внимание на перевод — ing и -ed форм.
1. The goods ordered under Contract No. 12/1518 arrived with
a two weeks delay.
2. We shall contact the firm advertising the latest model of
boiler.
3. I cannot give you a final reply without discussing the matter
with the president of the company.
4. We are against changing the delivery terms.
5. We were discussing the prices on our new product when you
phoned me.
6. Under the contract new machinery will be manufactured by
this plant next year.
7. If promoted these goods could be sold at a good price
Список использованной литературы
Контрольные задания по английскому языку для бакалавров
и специалистов 2-го курса заочной формы обучения: методические
указания / Сост. Л.П. Даниленко. – Томск: Изд-во Том. гос. архит-
строит. ун-та, 2012. – 43 с.