Пример готовой курсовой работы по предмету: Маркетинг
Содержание
CONTENTS
Introduction
CHAPTER 1
1. Local Advertising
1.1 Types of Local Advertising
1.2 Objectives of Local Advertising
1.3 Planning the Advertising Effort
1.4 Creating the Local Advertising
1.5 Seeking Creating Assistance
CHAPTER 2
Public Relations, Corporate Advertising, and Noncommercial Advertising
1. The Role of Public Relations
2. Corporate Advertising
2.1 Public Relations Advertising
2.2 Corporate/Institutional Advertising
2.3 Corporate Identity Advertising
2.4 Recruitment Advertising
3. Noncommercial Advertising
3.1 Examples of Noncommercial Advertising
3.2 Types of Noncommercial Advertising
3.3 Advertising Council
CHAPTER 3
International Advertising
1. Growth and Status of International Advertising
1.1 Managing International Advertising
1.2 Creative Strategies in International Advertising
Bibliography
Finally
Выдержка из текста
CONTENTS
Introduction
CHAPTER 1
1. Local Advertising
1.1 Types of Local Advertising
1.2 Objectives of Local Advertising
1.3 Planning the Advertising Effort
1.4 Creating the Local Advertising
1.5 Seeking Creating Assistance
CHAPTER 2
Public Relations, Corporate Advertising, and Noncommercial Advertising
1. The Role of Public Relations
2. Corporate Advertising
2.1 Public Relations Advertising
2.2 Corporate/Institutional Advertising
2.3 Corporate Identity Advertising
2.4 Recruitment Advertising
3. Noncommercial Advertising
3.1 Examples of Noncommercial Advertising
3.2 Types of Noncommercial Advertising
3.3 Advertising Council
CHAPTER 3
International Advertising
1. Growth and Status of International Advertising
1.1 Managing International Advertising
1.2 Creative Strategies in International Advertising
Bibliography
Finally
Список использованной литературы
CONTENTS
Introduction
CHAPTER 1
1. Local Advertising
1.1 Types of Local Advertising
1.2 Objectives of Local Advertising
1.3 Planning the Advertising Effort
1.4 Creating the Local Advertising
1.5 Seeking Creating Assistance
CHAPTER 2
Public Relations, Corporate Advertising, and Noncommercial Advertising
1. The Role of Public Relations
2. Corporate Advertising
2.1 Public Relations Advertising
2.2 Corporate/Institutional Advertising
2.3 Corporate Identity Advertising
2.4 Recruitment Advertising
3. Noncommercial Advertising
3.1 Examples of Noncommercial Advertising
3.2 Types of Noncommercial Advertising
3.3 Advertising Council
CHAPTER 3
International Advertising
1. Growth and Status of International Advertising
1.1 Managing International Advertising
1.2 Creative Strategies in International Advertising
Bibliography
Finally
