Пример готовой курсовой работы по предмету: Английский продвинутый
Contents
Introduction 3
Main types of urban advertising and trends in creative advertising 4
Literature Review 4
Chapter structure and main contents description 5
Problem Statements and the Methodology 6
Empirical part of the research 7
Case study 1. Jobsintown.de 8
Case study 2. IBM’s Smart ideas for smart cities 9
Case study 3. Smart Car 9
Discussion 10
Conclusion 13
Results anticipated 13
Constraints and prospects for the research 14
Bibliography 15
Appendix 1 Guerilla Advertising by Jobsintown.de 17
Appendix 2 Guerilla advertising by IBM 18
Appendix 3 Billboards by Smart 19
Содержание
Выдержка из текста
The objective of the research is to study the main trends and issues used when creating urban advertising. To achieve this goal the following tasks should be completed: 1) to analyze main types of urban advertising; 2) to consider its specifics; 3) to review the notion of creativity; 4) to examine trends and issues in creative advertising.
The objective of the research is to study the main trends and issues used when creating urban advertising. To achieve this goal the following tasks should be completed: 1) to analyze main types of urban advertising; 2) to consider its specifics; 3) to review the notion of creativity; 4) to examine trends and issues in creative advertising.
The objective of the research is to study the main trends and issues used when creating urban advertising. To achieve this goal the following tasks should be completed: 1) to analyze main types of urban advertising; 2) to consider its specifics; 3) to review the notion of creativity; 4) to examine trends and issues in creative advertising.
Because of low reliability of the records made in those difficult for Japan times, a large number of the victims which have died for months or years later than the tragedy, and because of aspiration of the parties to exaggerate and underestimate losses depending on political intentions, there are still no exact data on human losses from the attacks. Both cities which were injured from the first and only in the history of mankind fighting use of the nuclear weapon have been almost wiped out.
Bibliography
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Baker, L. E. «Public Sites Versus Public Sights: The Progressive Response to Outdoor Advertising and the Commercialization of Public Space» in American Quarterly, 59(4): 1187-1213, 2007.
Bernstein, D. Advertising Outdoors: Watch This Space!: London and New York, Phaidon, 1997.
Carr, S. City, Sights and Lights. Cambridge MIT, 1973.
Cronin, A. «Advertising and the metabolism of the city: urban space,
commodity rhythms» in Environment and Planning D: Society and Space, 24(4):
- 615-632, 2006.
Cronin, A. M. «Urban Space and Entrepreneurial Property Relations:
- Resistance and the Vernacular of Outdoor Advertising and Graffiti» in A. M. Cronin and K. Hetherington (Eds.) Consuming the entrepreneurial city: image, memory, spectacle New York, Routledge, 2008.
Dalstra R, Creative Criminals, Jobsintown.de: Life’s too short for the wrong job. Available from: http://creativecriminals.com/print/jobsintown-de-life%E2%80%99s-too-short-for-the-wrong-job/ Retrived February 2, 2014
Hall, E. «London bus ads change as locations do» in Advertising Age, 77(34): 12, 2006.
Hampp, A. «What are online giants doing in out-of-home? Microsoft, Google dabble in technology to better target, automate outdoor» in Advertising Age, 78(5):30, 2007.
JCDecaux 2005 Annual Report: Neully-sur-Seine, JC Decaux, 2006.
Klaassen, A. «Let’s Take It Outside» in Advertising Age, 77(40): 12, 2006.
Levinson J.C. Aeispeakers, available from: http://aeispeakers.com/speakerbio.php?SpeakerID=616 Retrieved: February 2, 2014.
Maskulka, J. M. The “Brand” Communication Medium of the 21th Century. USA: Outdoor Advertising Association of America, 1999.
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People’s Daily Online «Outdoor advertising expanding, still vulnerable» in People’s Daily Online, December 3, 2005.
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Webster’s Dictionary of English Usage (1989), edited by E.M. Gilman, Springfield, Mass.: Merriam-Webster.
York, E. B. «Need a Pothole Filled in Your City? Call KFC» in Advertising Age, March 25, 2009.
Ганжа И. Как научиться тому, чему научить невозможно (несколько лекций по рекламному креативу) // Маркетинг и реклама. — 1998. — № 3. — С. 14-17.
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