Пример готовой курсовой работы по предмету: Английский продвинутый
Contents
Introduction 3
Main types of urban advertising and trends in creative advertising 4
Conclusion 9
Bibliography 10
Содержание
Выдержка из текста
The theoretical and practical value of the research presupposes further improvement in the creation of urban advertisements. Various factors should be taken into consideration while creating the advertisement. This study is also useful for the customers who want to be aware of the techniques used on them in order to avoid the purchase of unnecessary goods.
The objective of the research is to study the main trends and issues used when creating urban advertising. To achieve this goal the following tasks should be completed: 1) to analyze main types of urban advertising; 2) to consider its specifics; 3) to review the notion of creativity; 4) to examine trends and issues in creative advertising.
The theoretical and practical value of the research presupposes further improvement in the creation of urban advertisements. Various factors should be taken into consideration while creating the advertisement. This study is also useful for the customers who want to be aware of the techniques used on them in order to avoid the purchase of unnecessary goods.
In the N-town Cycle, N stands for the Latin word “nomen” which means name. Any town could use their own name for that cycle. Cycles could range from the Fall of the Angels to Judgement Day. According to E. Prosser, a common theme of Mystery Plays “was to show a fall, then Redemption. But the number of separate plays and of playing stations varied widely” .
Особый интерес при написании данного диссертационного сочине-ния представляли работы западных авторов. В западной историографии проблема современного урбанизационного процесса хорошо освещена в работах исследователей китайского происхождения Сун Яня, Чэнжи Дина, Ма Ся, Дун Гуанци, Дун Цзяньхуна, Ли Гаочаня, Лу Кэлуна и др.
Bibliography
1. Baker, L. E. «Public Sites Versus Public Sights: The Progressive Response to Outdoor Advertising and the Commercialization of Public Space» in American Quarterly, 59(4): 1187-1213, 2007.
2. Bernstein, D. Advertising Outdoors: Watch This Space!: London and New York, Phaidon, 1997.
3. Carr, S. City, Sights and Lights. Cambridge MIT, 1973.
4. Cronin, A. «Advertising and the metabolism of the city: urban space,
commodity rhythms» in Environment and Planning D: Society and Space, 24(4):
- 615-632, 2006.
5. Cronin, A. M. «Urban Space and Entrepreneurial Property Relations:
- Resistance and the Vernacular of Outdoor Advertising and Graffiti» in A. M. Cronin and K. Hetherington (Eds.) Consuming the entrepreneurial city: image, memory, spectacle New York, Routledge, 2008.
6. Hall, E. «London bus ads change as locations do» in Advertising Age, 77(34): 12, 2006.
7. Hampp, A. «What are online giants doing in out-of-home? Microsoft, Google dabble in technology to better target, automate outdoor» in Advertising Age, 78(5):30, 2007.
8. JCDecaux 2005 Annual Report: Neully-sur-Seine, JC Decaux, 2006.
9. Klaassen, A. «Let’s Take It Outside» in Advertising Age, 77(40): 12, 2006.
10. Maskulka, J. M. The “Brand” Communication Medium of the 21th Century. USA: Outdoor Advertising Association of America, 1999.
11. Passini, R. Way finding in Architecture. New York, USA, 1984.
12. People’s Daily Online «Outdoor advertising expanding, still vulnerable» in People’s Daily Online, December 3, 2005.
13. The Oxford English Dictionary Online (2000), 3d edn, edited by J.A.Simpson, Oxford: http://www.oed.com
14. Webster’s Dictionary of English Usage (1989), edited by E.M. Gilman, Springfield, Mass.: Merriam-Webster.
15. York, E. B. «Need a Pothole Filled in Your City? Call KFC» in Advertising Age, March 25, 2009.
список литературы
