Пример готовой курсовой работы по предмету: Менеджмент организации
Содержание
A. EXTERNAL ENVIRONMENTAL ANALYSIS4
1. PEST Analysis 4
2. Industry Analysis – Competitors
2.1. Italy’s Cement Industry Analysis
2.2. Direct Competitors 9
2.3. Overview of the Competition
2.4. Indirect Competitors
3. Market Analysis – Market Segments
B. INTERNAL ENVIRONMENTAL ANALYSIS
1. Evaluation of Mission Statement
2. Evaluation of Corporate Objectives
2.1. Economical Objectives
2.2. Non-Economical Objectives
3. Evaluation of Functional Areas
4. Evaluation of Current Marketing Strategies
5. Evaluation of Target Market
6. Evaluation of Current Marketing Strategies
6.1.Current Marketing Mix
C. SWOT ANALYSIS
1. Internal Environmental Analysis
2. External Environmental Analysis
How can Holcim Italia turn weaknesses into strengths
How can Holcim Italia use strengths to take advantage of industry or market opportu-nities
How can Holcim Italia use strengths to reduce the impact of external threats
RECOMMENDATIONS
Resources
Выдержка из текста
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- Environmental regulations for cement industry are becoming tougher and tougher. International legislation and concern over carbon emissions and other forms of waste and pollution will have far reaching effects for the future activities of the cement industry. Government policies and regulations world-wide will inevitably challenge cement companies and plants to respond with alternative production proc-esses, emission control technologies, and more effective and complex permit and mitigation strategies. Considering this Holcim Italia has to constantly review its anti-pollution and dedusting measures.
- The cement industry, like other industrial sectors, is strictly regulated via national and international legislation regarding environmental protection, health and safety and quality of products.
Cement is produced in accordance with European and national legislation as well as internal procedures. Strict regulations are applied and plants are operated on the basis of permits from national authorities. Emissions are regularly checked by the authorities. Considering this, Holcim Italia must check cur-rent legislative issues on the regular basis in terms of not being penalized.
- Companies in the cement industry need to obtain operating licenses for new cement plants’ workings. Considering current environmental issues and shortening of natural resources, conditions and cost of obtaining operating licenses may change. Holcim Italia should act as a socially responsible company in terms of facilitating conditions of obtaining new operating licenses.
Список использованной литературы
1. источников
