Пример готовой курсовой работы по предмету: Менеджмент организации
Содержание
Question 1.
What has made Louis Vuitton’s business model successful in the Japanese market?
Question 2.
What are the opportunities and challenges for Louis Vuitton in Japan?
Question 3.
What are the specifics of the Japanese fashion luxury market?
Question 4.
How did Louis Vuitton enter into the Japanese market originally? What are the other entry strategies it adopted later to strengthen its presence?
Question 5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? If so, how can they overcome the new challenges?
Выдержка из текста
Louis Vuitton in Japan.
Question 1.
What has made Louis Vuitton’s business model successful in the Japanese market?
6508252 Anzhela Kudryashova
When entering the Japanese market, in 1977, Louis Vuitton already had strong brand
recognition on the luxury fashion market. However, Japan has its own specific business
environment, so Louis Vuitton needed to implement a new business strategy.
To start with, Hill defined a firm’s strategy as ‘the actions that managers take to attain
the goals of the firm’, which is the maximization of their value and its shareholders. (Hill and
Wee et al., 2012, p.448)
Louis Vuitton has made a great success in the Japanese market, generating around 30%
of their revenue from Japan solely. (Paul and Feroul, 2013), thus maximized the value of
the company and remain their profit growth. To get more persuasive picture of the financial
position let us consider the following table
Список использованной литературы
1 Degen, R. 2009. The success of luxury brands in Japan and their
uncertain future. [e-book]
p. 19. core.kmi.open.ac.uk/download/pdf/
9306177.pdf [Accessed: 3 Dec 2013].
2 Hill, C., Wee, C. and Udayasanker, K. 2012.International business.
Singapore: Mc-Graw Hill Education (Asian).
3 Investopedia. 2013. Investopedia — Educating the world about finance.
[online]
Available at: http://www.investopedia.com/terms/l/luxury-item.asp
[Accessed: 1 Dec 2013].
4 McKinsey & Company. 2010. The new Japanese consumer. [online]
Available at: http://www.mckinsey.com/insights/consumer_and_retail/
the_new_japanese_consumer [Accessed: 2 Dec 2013].
5 Paul, J. and Feroul, C. 2010. Vouis Vuitton in Japan. Ontario: Ivey.
6 Trigg, A. 2001. Veblen, Bourdieu, and conspicuous consumption. Journal
of Economic Issues, pp. 99—115.
7 Data.worldbank.org. 2013. Japan | Data. [online]
Available at: http://
data.worldbank.org/country/japan [Accessed: 1 Dec 2013]
