Пример готовой курсовой работы по предмету: Экономика
Содержание
Introduction
1. The strategic position of the company «Uber»
1.1. The best for the best
1.2. Uber is conquering the world
1.3. Facts in figures
2. The prospects for Uber company
2.1. Long-term prospects. Uber and Amazon
2.2. Difficuties that Uber facing
Conclusion
References
Выдержка из текста
This service was initially born in San Francisco as a "startup" and nowadays it is taking over the world and shows the impressive financial results. And what is the secret that stands behind its success? The experts name two main reasons of success: its unique positioning and services of the highest possible standard.
Uber appeared in Russia in 2013 and faced lots of troubles immediately. Prepaid trips that were not done, furious vip client and some clients that were not satisfied with the service. However, private taxis was a new promising trend worldwide, and it couldn’t be ignored forever. The company today is getting more into the Russian market, competing with numerous similar local services.
Uber improving methods of transportation around the world. Quickly find drivers for passengers through the application, they make the city more accessible and provide new opportunities for passengers and drivers to work. Since its inception in 2009 Uber is rapidly expanding its international presence and opened a representative office in the 70 cities. Uber allows you to bring together the people and the city .
But as popular as the service has been with investors, Uber has tangled more or less continuously with existing transportation businesses and regulators who’ve sought to shut the service down. In response, Uber’s waged an aggressive public relations campaign to defend its business and pricing models.
The object of work is the strategic position of the company «Uber».
The subject of the work is to study the strategic position of the company «Uber» in the Russian market.
The aim of the work is to evaluate the strategic position of the company «Uber» in the Russian market.
To achieve the aim we consider following tasks:
1. Consider the basic strategies for the market entry and identify their characteristics;
2. Analyze the prospects for Uber company;
3. Consider the long-term prospects;
4. Analyze the difficuties that Uber facing.
Contents: the work consists of an introduction, main body, conclusion and references.
Список использованной литературы
1. How Uber Conquered The World In 2013 // http://www.fastcolabs.com/3024236/how-uber-conquered-the-world-in-2013
2. The site of Uber // https://www.uber.com/ru/about
3. The one part of the world Uber has yet to conquer // http://www.businessinsider.com/the-one-part-of-the-world-uber-has-yet-to-conquer-2015-5
4. Uber Strategy// http://www.studymode.com/essays/Uber-Strategy-1905405.html
5. Uber Takes Strategic Investment From Times Internet To Boost Its Visibility// http://techcrunch.com/2015/03/22/uber-times-internet/
