Пример готовой курсовой работы по предмету: Языки (переводы)
Содержание
%09Introduction%0a 1%09Business+model%0a 1.2%09STOF+model%0a 2.%09Service+domain+and+design%0a 2.1%09Technology+domain+and+design%0a 2.2.%09Organization+domain+and+design%0a 2.3%09Finance+domain+and+design%0a 2.4%09Multi-sided+platform+theory%0a 2.4.1%09Network+effect+and+user+sensitivity%0a 2.4.2%09Winner-take-all+dynamics+and+Multi-homing+costs%0a 2.4.3%09Envelopment+threat+and+bundling+benefits%0a 3.++++Chinese+e-commerce+analysis+with+case+studies%0a 3.1%09Alibaba%e 2%80%99s+Alipay+case+study%0a 3.1.1%09+Alibaba+STOF+model+analysis%0a 3.2.2%09Organization+domain%0a 3.2.3%09Alibaba+and+Alipay+as+multi-side+platforms%0aConclusions%0aBibliography%0a
Выдержка из текста
Alibaba%e 2%80%99s+group+has+become+the+largest+online+and+mobile+commerce+company+in+the+world+in+just+a+few+years+and+barely+anyone+expected+it+to+be+so+successful.+It+has+provided+numerous+business+opportunities+for+small+and+medium+enterprises+to+leverage+the+innovative+technology+to+compete+more+efficiently+domestically+and+globally.+This+study+does+not+attempt+to+describe+Alibaba+as+a+perfect+business%3b+rather+it+discuss+the+marketing+strategies%2c+promotion%2c+distribution+channels+and+some+important+lessons+that+were+carried+out+by+Jack+Ma+to+achieve+success+in+this+complex+world+of+online+trading.+In+this+research+work%2c+we+examine+a+few+key+factors+of+Alibaba%e 2%80%99s+success+such+as+its+specific+marketing+strategies%2c+various+challenges%2c+its+strong+branding+image%2c+superior+customer+value+proposition%2c+better+shopping+experience%2c+huge+sales+volume+and+economies+of+scale.%0aOur++study+will+define+the+research+question+and+propose+the+research+objectives.+In+the+modern+technology+society%2c+the+e-commerce+innovations+have+enriched+the+business+development+opportunities+through+multi-access+networking.+Multi-access+networks+or+channels+are+promising+due+to+the+benefits+of+high+geographically+mobility%2c+qualified+services%2c+enlarged+capacity%2c+etc.+%5bJohansson%3bKlas+%3b+%26+Furuskar%2c+2005%5d.%0aNowadays%2c+the+e-commerce+is+prosperous+in+China%2c+which+mostly+observed+as+online+mobile+applications.+There+is+a+hot+trend+of+booming+online+to+offline+(O2O)+e-commerce+in+China+with+better+profit+gains%2c+increased+market+share+and+more+opportunities.+The+O2O+business+dynamics+usually+involve+online+platform+that+combines+offline+digital+business+opportunities+with+offline+products%2fservices+together+through+internet-connected+devices.+The+customers+are+directed+to+offline+products%2fservices+by+online+information+including+e-coupons%2c+store+locators+or+QR+codes+presented+on+e-shops+(Solution+O2O+Commerce%2c+2015).
+The+customers+acquire+the+products%2fservices+information+through+QR+code+scanning+from+the+offline+physical+stores+and+paying+on-the-spot+or+later+stage+via+mobile+payment+system.+This+marketing+strategic+operational+approach+enlarged+the+benefits+for+its+stakeholders+through+third+party+online+payment+market.%0a
Список использованной литературы
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%09Culture%09and+values.%09Retrieved%09from%09Alibaba%09Group%3a+http%3a%2f%2fwww.alibabagroup.com%2fen%2fabout%2fculture%0a 4.%09Alibaba.%09(2016).
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+China%27s+internet+population+hits+649+million%2c+86+percent+on+phones.+Retrieved+%0a
