Содержание
1. Short review on IKEA company 2
2. Risk Types 7
3. Risk Matrix for IKEA in Russia 10
4. Possible risk management decisions 11
5. Country Risk estimation for IKEA in Russia 12
6. Conclusions 13
References: 15
Выдержка из текста
"IKEA" ("IKEA") is one of the biggest international hypermarkets network providing furniture and goods for the house developing own trademark and a family format of shopping facilities. According to analytical agency INFOLine in Russia the company is the leader among the largest retail and small wholesale networks.
Control of an activity is exercised by the IKEA group of companies belonging since 1982, to the Stichting INGKA Foundation charity foundation created by Ingvar Kamprad. The structure includes nine divisions, including Inter IKEA Systems B.V. (franchises), IKEA Communications (advertising, polygraphs), Swedwood industrial group.
A founder of all units entering IKEA International Group is the INGKA Holding B.V holding. The board member of holding under the chairmanship of Yoran Grosskopf is the son of the founder of the company Mathias Kamprad. Since September 1, 2009 Mikael Ulsson (Olsson) became the president and the CEO of IKEA group of companies.
The business idea of IKEA is in changing to the best everyday life of many people, offering the wide range of convenient and functional goods for arrangement of the house at such low prices that as much as possible people could buy them.
Managers of department of strategic planning tirelessly investigate the target audience: her way of life, requirements, income. All this helps to understand that it is necessary for buyers today and that it is required to them in three years.
Ingvar Kamprad very long time wanted to bring the company to the Russian market. In spite of the fact that a set of attempts were failure, he didn't give up hope, and in 2000 in Moscow the first IKEA MEGA shop has been open.
The interests of the IKEA company in Russia are represented by the "IKEA Russia and Ukraine" company which includes two organizations — LLC IKEA Mos (development of a network of shopping centers "MEGA") and "IKEA the House"
Список использованной литературы
1. Мagazine «Kommersant». http://www.kommersant.ru
2. Magazine «Company». http://ko.ru
3. IKEA official site. http://www.ikea.com
4. IKEA Russia official website. http://www.ikea.com/ru — 5.