Содержание
Introduction 3
Part 1. Market plan 5
1.1. Market overview 5
1.2. Marketing objectives 9
1.3. Market strategy 10
1.4. Finance and control 12
Part 2. Scientific justification 13
2.1. Analysis of corporate strategic marketing 13
2.2. Corporate strategic marketing efforts 14
2.3. Pest and Swot analyses 18
2.4. Porter 5 forces analysis 21
Conclusion 25
Выдержка из текста
Marketing policy should be understood as a set of activities (both strategic and tactical nature), aimed at consolidating and retaining provisions on the market to ensure a stable profit from sales, increased geographical segment sales, widening the circle of consumers receive competitive advantages.
Develop marketing help the entrepreneur to avoid many mistakes, faced him in this stage of the business.
Commercial services implies the existence of a specifically arranged and equipped premises, adapted to the best customer service, selection and form a trade Al-assortment and its rapid changes in accordance with changing demand of the population, ongoing study and recording of consumer requests, the ability of buyers to offer and sell the goods to a particular person.
Retail development requires a special services for the study and forecasting of consumer demand, creating an optimal range of products, analysing and identifying innovative forms and methods retail trade area, area with strong support from the State and municipal authorities to oversee the retail trade, the development of new kinds of products and goods. Effective organization management within retailers promotes growth in turnover, sufficient to meet the total demand of the population and obtain commercial success. The relevance of the chosen theme is the growing importance of retail development, as retail trade not only allows you to dynamically respond to changes in the market Wednesday, but also improve the quality of life through timely satisfaction of each customer.
The purpose of this coursework is: building a marketing plan based on the example of a shopping center Str ø mmenStorsenter
This coursework tasks are:
Explore the market activities
Identify marketing objectives
Define marketing strategy
Study finance and process control in the Mall StrommenStorsenter
Список использованной литературы
Авторская работа
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